In my last post, I talked about the ins and outs which help in answering the question “What is CMS.” Now that we have covered the technical side of it, we need to analyze some of the key benefits of CMS (content management system). Lets take a look:
9 Benefits of CMS:
– Decentralization of Website Maintenance: Typically CMS are based in a common web browser, and can therefore be updated from anywhere at any time. This removes the bottle neck of having to push all updates through one central webmaster
– Designed with non-technical content editors in mind: people with average knowledge of word processing can easily create and update content. No additional HTML or CSS skills are required. The resulting benefit of CMS leads to easier updates is a much more robust site with more pages and content than existed before. Each of these new pages is likely to be cataloged by the search engines resulting in higher rankings and more traffic to your site.
– Content is like Produce, Its Better when its Fresh: sites that are frequently updating their content not only rank higher on google, they also appear to visitors to be more lively and active in their perspective fields. Without a doubt one of the biggest benefits of CMS is the fact that this process becomes significantly easier.
– Consistency of Design is Preserved: because the separation exists between the content and design layers of the website, the content from all authors is published in the same, consistent way. This insures that different pages on the website, even if created by different authors, will appear in the same uniform way to visitors. Making this particular item probably every webmaster’s favorite benefit of CMS systems, as they no longer have to worry about something going wrong during the process of content publishing.
– Navigation is Automatically Generated: Menus are typically generated automatically on the database content and links will not point to non-existent pages.
– Content is stored in a Database: central storage means that content can be reused in many places on the website and formatted for multiple devices. This also allows for the storage of hundreds or thousands of pages without the need to update each one of them individually. This eliminates the need to store and archive information, as it is done automatically within the system.
– Daily Updates: There is no longer a need to involve programmers for every little modification that needs to be made. This is a huge factor to consider in the benefits of CMS. By giving the owner direct control over their website’s content, updates and edits can be made whenever needed. This encourages faster updates, which ultimately affects the rankings of the website within a search engine.
– Content Scheduling: content publication can be time-controlled; hidden for previews; or require a user login with password to view. This opens up more opportunities for the website to be used in ways that it had not previously been and gives employees and visitors more access to communication.
– Bottom Line: It’s Cheaper: Plain and simple, whether you have an internal employee or you are currently paying an outside consultant to make all your website updates by hand, a CMS system is a more effective way of conducting business. The cost of not using a CMS system is significantly higher than implementing one.
As you can see, the benefits of CMS that any content repository would feel are huge. Stay tuned for our next blog in which we will discuss different things that will help you answer the question “Do I Need CMS”