For experienced managers, it’s no news that every once in a while, companies need to adapt and adopt new technologies. This time, it may be the need of replacing Business Process Management to Digital Process Automation (DPA).
Many times, you’ve witnessed a painful process of migration, and every time you hear “Let’s adopt this new technology,” there’s a sense of discomfort. Even fear.
The problem is that many organizations entrenched in Business Process Management are somewhat hesitant to accept this idea of Digital Transformation. No wonder. These organizations rely on legacy software and hardware, which can be very expensive to replace or upgrade to DPA. But not all is lost for established organizations.
Fortunately, there are many systems and applications that can help organizations move forward and adopt new technologies like DPA.
These technologies make the Digital Transformation process much easier than you can imagine.
Digital Process Automation ensures competitiveness in a rapidly changing market. And that’s why embracing Digital Transformation can help your organization meet the needs of the competitive market and, as a result, improve customer experience.
Why Migrate From BPM to DPA?
Over the years, Business Process Management has been a vital part of daily tasks within organizations.
Business Process Management involves, improves, and manages business processes by relying on a combination of methods. These methods model, analyze, improve and optimize business processes.
With BPM, business processes are seen as focal points of your organization. They must be understood, developed, and managed to increase profitability and reduce operational cost.
However, in the age of digital customers and the ever-growing competitive market, the key to success lays in more than just increasing profitability. This demanding market demands automation. This automation is focused on improving customer experience by shortening the time needed to complete a task.
So we can say that the key to success shifted from cost reduction and profitability to customer service.
The market today requires a new approach, which will include the management methods of BPM, but improved, upgraded, and customer-focused.
Digital Process Automation is the response to this need.
Digital Process Automation refers to the use of digital technology to manage processes. More precisely, a wide variety of business processes are automated:
- Supply chain management
- Operations management
- Production management
- Marketing management
- Sales management
- IT management
Despite all this automation, Digital Process Automation does not eliminate the human element in the process. Rather, it allows the mechanical, repetitive steps to be done by software.
The key difference between BPM and DPA is the focus.
Namely, BPM (which is driven by rules, data, and human decision-making) focuses solely on the internal processes of an organization.
Digital Process Automation, on the other hand, goes one step beyond internal processes and is customer-centered.
In the past few years, Digital Process Automation has taken off as organizations are becoming aware of the benefits that DPA brings to the table.
In the world of the digital customer where everything is changing and continually evolving, having a traditional BPM strategy (with a primary goal of reducing cost and disregarding customer satisfaction) will do nothing less but help your competitors surpass you.
The broader range of Digital Process Automation, including the improvement of the customer experience, product innovations, operational stability, time, cost and error reduction makes Digital Process Automation a driving force for any organization which aims towards increasing market share.