iPhone 3.0 and Content Management

by | Mar 17, 2009 | Content Management, Mobile Technology | 8 comments

So, the much anticipated announcement about iPhone 3.0 is out shortly–in about 1 hour to be precise. Lots of exciting new functionality rumored–cut & paste (finally!), MMS (why hasn’t it been here already?), better bluetooth functionality, etc. What I’m most interested about though is push notifications: the ability for apps to receive notifications from servers, without needing to open them first. For example, to receive offline instant messages.

Push notification should open up a world of opportunities for content management applications on the iPhone–that’s my personal theory anyway! Having looked at several content management related applications ideas and designs for the iPhone lately, one key missing ingredient has been the inability to “seamlessly” (read: without sending hundreds of emails a day or needing to constantly log into the system) let the user know what’s changed, what’s relevant, who’s working on what, etc. How useful would it be to know that a “favorite” piece of content has been revised twitter style?! There are endless possibilities (and a few opportunities).

One opportunity that we’re revisiting with the iPhone and OS 3 in mind is IMS – our mobile Incident Management System application( Though this app is built on the windows mobile platform, porting it (or really redesigning it) for the iPhone platform is an interesting option. By improving usability and application deployment, a tool like IMS might become a useful example of (bi-directional; not view only) content management on a mobile device.

Of course, the iPhone is not the only option for mobile content management.  Far from it. Lots of exciting development going on on all the major platforms (RIM, Windows Mobile, Android, Symbian). Seemingly all following Apple’s breakthrough “App Store” idea. I wonder though…where do you invest if you only choose 1? My money’s on iPhone–not only because of the phenominal adoption rate of the device or the applications, but also because of the perceived cool (i.e. mindshare leader) factor. Again, unless you’re forced to–because it’s the current company standard–how many consumers would really pick the other devices ahead of Apple’s?

Do we, in the Enterprise Content Management business, really even care about consumers (vs. the enterprise)? I’m not sure if we have traditionally. I’m willing to bet though that we’d be in trouble if we don’t these days. More and more consumers make decisions/take actions that directly influence the world of content creation and consumption. And, oh, many of them are doing it on their mobile devices these days…see Facebook for Exhibit 1 🙂

Exciting days!


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  1. Lee Grayson

    Porting IMS to the iPhone platform would be a great idea. It was the original goal for the project. The only reason the project went with the windows mobile platform was Apple had not come out with the iPhone SDK at the time of the project.

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